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Kraftshala Announces PG Course in Sales & Business Leadership in Collab with Industry

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Kraftshala Announces PG Course in Sales & Business Leadership in Collab with Industry


Kraftshala, India’s largest placement-focused skilling platform is thrilled to announce the launch of its Post Graduate Program (PGP) in Sales and Business Leadership, India’s first program aimed at advancing careers in top-tier FMCG and B2B SaaS sales roles. The launch follows the resounding success of a pilot batch with an average CTC of 11.2L and the highest CTC of 17.2L, the program is now open for early applications for the 2025 batch.

The PGP in Sales and Business Leadership is an 8-month, full-time, online program that integrates real-world projects and coaching from industry experts, resulting in successful outcomes for students. It offers a comprehensive learning experience built on four core pillars: Learning, Projects, Outcomes, and Community.

Participants engage in LIVE projects, including a 100-hour immersion into a Sales Manager’s role with Nestlé and another 100-hour in-depth exploration of the B2B sales process with companies like Turbohire. The course also includes a Practice School component, providing internships and traineeships with organizations to ensure practical application of skills and enhance employability.

To build the core sales muscle, students are carrying out actual sales as a part of the program through various projects including supporting a street vendor for 3 hours, an exercise that led to the pilot batch collectively raising Rs, 28,835. Students were also mapped to B2C companies like LIC, Kraftshala, TryKiya, School of Leadership, etc. where they had to apply and further hone their persuasion skills by understanding customer needs and convincing them to buy/consider the product/service mapped to them. Students collectively spoke to 2,524 cold leads, generating Rs. 26 Lakhs in revenue.

Speaking about this, Varun Satia, Founder & CEO, Kraftshala, said, “The success of our pilot batch reflects the strength of our curriculum and the commitment of our faculty. Our program is designed to provide a comprehensive and accelerated learning experience, helping students gain practical, industry-relevant skills. Sales is a career that offers exponential growth in skills and money for the right talent. Our goal with the PGP in Sales and Business Leadership is to ensure students get into the trenches and are ready to deliver from Day 1 in the organizations we place them in. We strongly believe that the goal of any education is to improve career outcomes tangibly and so like all Kraftshala programs, this also comes with a placement accountability, where we refund 60% of the fee if the job package is below ₹7.5L.”

Kraftshala has a track record of training over 6,000 students across all IIMs, ISB, SPJAIN, and across companies like Nestle, ITC, Marico, etc., and has also been training partners for companies like Hindustan Unilever, Yum Foods, Reckitt Benckiser and more. Kraftshala is India’s #1 edtech in placements, placing ~2,000+ students from its Digital Marketing & Content and Social Media programs. With the latest course, Kraftshala enters the large space of Sales, one of the fastest growing jobs categories as per the Future of Jobs report 2023 by the World Economic Forum. Despite the high demand, candidates are often short on skills as sales is not taught practically in any institute.

The course also features the Leaders Unplugged weekly series, offering deep insights from industry experts, and extensive case-based learning modules covering strategic business pillars, commercial functions, persuasion strategies, sales excellence in both B2B and FMCG contexts, and also embeds AI as a core element across all modules.

The admission process is streamlined into three steps: an online application, an interview with the admissions panel, and a final admission decision within seven days of the interview. The program is open for graduates across all streams, final-year students, and candidates with up to 4 years of work experience.

Applications for the 2025 batch, which starts in January, are now open. For more information and to apply, visit www.kraftshala.com.


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