PrepInsta, India’s leading campus placement preparation and skilling platform, revealed that more than 100 colleges have adopted its Placement Automation Software, Optimus, to transform their placement process. With more than 3.5 lakh assessments gone digital, it is a significant step towards campus recruitment ecosystem digitalisation and enhancing student readiness.

The Optimum deployment timing couldn’t have been more apt, with Training and Placement Officers (TPOs) under growing pressure to deliver frictionless, data-driven placement experiences. Traditionally operating with painstaking spreadsheets and disjointed communication channels like WhatsApp, campus placement cells have traditionally suffered from inefficiencies in monitoring student readiness, evaluation, and job offer generation. Optimus fills these lacunae with an end-to-end digital platform encompassing assessment automation, performance analytics, and offer tracking—radically transforming the manner in which institutions handle placements.

Put simply, Optimus is built to automate placement workflow and professionalize the same. Colleges implementing the software are able to execute auto-proctored tests at scale, produce exhaustive batch-level reports, and monitor student performance across parameters such as coding, aptitude, and communication. The real-time dashboards of the platform provide the TPO with a bird’s eye view of student performance along with drilling down data ability through filtering by branch, academic year, or recruitment company. Such detailed information not only makes the administration process simple but facilitates institutions to define placement strategies accurately.

Manish Agarwal, PrepInsta Senior Director, describes Optimus as something much more than a software tool. “Optimus is a strategic change that offers placement cells full visibility, actionable intelligence, and smart automation,” he said. “It enables TPOs to concentrate on what really matters—improving student outcomes and building strong relationships with employers.”

The platform capabilities extend well beyond the measuring and include tracking. One of the most powerful aspects of Optimus is its alignment with PrepInsta Prime, the firm’s skilling flagship platform. By means of this integration, colleges get to experience end-to-end learning modules for leading industry streams like data science, generative AI, and full stack development. This not only gets the students campus-placement ready but also career-ready in the long run for high-in-demand domains. In addition, PrepInsta Prime allows colleges to join pilot placement drives with PrepInsta’s growing recruiter pool, providing the students with a competitive advantage.

Optimus has features such as topic-based and company-based mock tests, through which students can virtually go through actual recruitment situations. These are accompanied by smart analytics that facilitate the identification of strengths and weak points, thus optimizing learning to be more personalized and efficient. Interestingly, over 70 percent of training partners across partner institutions have been encouraging students to suggest PrepInsta as their go-to platform for aptitude and coding practice, re-establishing its stronghold in scholastic and career outcome again.

Established in 2017 by Manish Agarwal, Aashay Mishra, and Atulya Kaushik, PrepInsta was initiated with a mission to fill the ever-growing disconnect between industry and academia. What started out as a placement prep platform has today grown into an end-to-end ecosystem that provides solutions to skilling, testing, and hiring—all through one digital platform. Based in Noida and Bengaluru, the company has soon set about making waves, especially following its acquisition by Adda247, which is an edtech pioneer backed by Google. This has enabled PrepInsta to expand its business and develop technological depth so that it can cater to a longer range of institutions and learners in India.

The effect of Optimus is already being realized in college campuses. From less administrative hassle to the possibility of improved student performance data and direct connection of institutions with high-caliber recruiters, the software is revolutionizing campus recruitment norms. Colleges that have implemented Optimus have demonstrated increased efficiency, enhanced student interaction, and increased levels of graduates’ preparedness.

With increasing job market competition and employers expecting not only book knowledge but experience and flexibility on their own part, PrepInsta’s Optimus is becoming a key driver of institutional success. With digitalization and automation of the placement process, PrepInsta is not only recruiting smarter and quicker but inclusively and fairly—providing equal opportunity to candidates from diverse backgrounds.

As the face of work and learning continues to change, solutions such as Optimus will be at the forefront of defining India’s future workforce. By embracing innovation, access, and outcomes, PrepInsta is poised to lead that charge—one college at a time.