In this fast-moving world, more often than not, dating takes a backseat for many individuals. To top it, when it's a single mother juggling a multitude of responsibilities along with raising a kid, dating is the last thing on their list of priorities.
As Mother’s Day approaches, BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign, titled "Kuch Nahi," this campaign pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices.