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Oxford ELLT Rolls Out Integrated Student Centric Brand Campaign – All About You

Higher Education

Oxford ELLT Rolls Out Integrated Student Centric Brand Campaign – All About You


Oxford English Language Level Test (Oxford ELLT), a leading English language testing provider, part of the Oxford International Education Group, today rolled out its latest, integrated student-centric brand campaign – All About You. Aptly titled, the campaign aims to empower students to take their future into their hands by choosing the right language testing solutions partner. Set to go live from 1st April 2024, this integrated campaign will comprise of Digital and Outdoor. The campaign will be live in key APAC markets – India, China, Pakistan, and Nepal.

Providing students a preview of Oxford ELLT’s differentiated offerings, the campaign brings to the forefront various unique benefits of Oxford ELLT’s testing solutions that are AccessibleAcceleratedAccredited, and Accurate. The campaign highlights Oxford ELLT’s offering of delivering a language testing experience that is both Accessible and flexible,  enabling individuals to take control of their language proficiency journey. Offering Accelerated testing options, Oxford ELLT ensures quick results within a swift 48 hours, empowering individuals to progress rapidly on their higher education journey. Accredited by 135 universities globally the campaign also highlights Oxford ELLT’s dedication to Accuracy with updated tests, underpinned by AI and a human proctoring system, providing a dependable and secure testing environment for test takers.

Commenting on the campaign, Amit Upadhyay, Regional Director – South Asia, Oxford International Education Group said, “We believe that language proficiency is a personal journey, and ‘All About You’ is a testament to our dedication to tailoring our services to the unique aspirations of each individual. By offering flexibility, speed, credibility, and precision in our testing, we empower test takers to take control of their higher education journey abroad with confidence. We have meticulously engineered a platform that not only delivers accurate, and expedited results but also ensures accessibility for learners of all backgrounds.”

Oxford ELLT offers two differentiated testing solutions for students aspiring to pursue higher education abroad – Oxford ELLT Digital which can be taken remotely, online and Oxford ELLT Global which can be taken in invigilated environments, with guaranteed good internet connection, both fuelled by the same innovative, AI-powered tech platform responding to the needs of students and university partners. All About You will be rolled out by Oxford ELLT from 1st April 2024 across its social media channels. For more details about the testing solutions, students can visit OELLT India – English Language Tests | Oxford International Digital Institute (oxfordellt.com)


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