As the summer holidays come to a close, children across the country are gearing up to return to school. With parents stocking up on things that their children will need for a new school year, The Organic World (TOW) is excited to announce the launch of its new “Back to School” programme. This curated selection is designed to enrich the school-going experience with a range of products aligned with children’s daily needs. The products have also been thoughtfully chosen with the aim to encourage parents to embrace sustainable choices for their children.

The “Back to School” features a variety of essentials that cater to children’s daily routines, ensuring both convenience and health. Highlights include a nutritious Breakfast Range comprising preservative-free pancake mixes, naturally flavoured tofu, muesli, chemical-free eggs, and wholesome peanut butter. Plus traditional Indian snacks from WellBe such as kodbale, murukku and khara sev, made with red rice flour, flaxseeds and physically refined rice bran oil, free of maida and chemically refined oil, for your kids’ snack boxes. All products in this range adhere strictly to TOW’s stringent ‘Not In Our Aisle List’, which excludes over 25 harmful chemicals and preservatives.

In addition to nutritious breakfast options, it encompasses eco-friendly stationery essentials such as notebooks and pens from Rescript, known for their sustainable practices. The lineup also includes FDA-approved, BPA-free Vaya tiffin boxes, crafted from the highest food grade stainless steel, to ensure durability and safety. And for all parents struggling with the perennial problem of how to keep school uniforms clean, Osh offers an easy solution with their plant-powered laundry detergent and fabric conditioner that is certified toxin-free.

“Our aim with the ‘Back to School’ programme goes beyond mere product offerings,” said Gaurav Manchanda, Founder, Nimida Group and Managing Director, The Organic World. “We are committed to fostering a culture of organic and sustainable choices among children, encouraging healthier lifestyles and environmental stewardship. More and more parents are prioritising a sustainable lifestyle for their families. Our goal is to simplify their lives by offering a wide range of healthy, delicious, and eco-friendly choices under one roof”

The launch comes at a strategic time, as noted by the Pen & Stationery Association of India, with the period from May to July traditionally seeing a 30% surge in stationery sales, underscoring the significance of back-to-school preparations. The school supplies market, valued at over Rs 60,000 crore, highlights a substantial consumer demand, with school-related purchases constituting more than 40% of the total.

At TOW, customers can also shop for 2000+ products, including certified-organic fruits and vegetables, chemical-free atta, dals, rice, and flour, hormone- and antibiotic-free dairy and eggs, cold-pressed oils, 100% pure bilona ghee, toxin-free home cleaning essentials, paraben- and sulfate-free beauty and personal care products, chemical-free health and wellness products, and trans fat-free snacks as well as curated childcare products.

For more information on TOW’s “Back to School” programme and to explore their offerings, visit www.theorganicworld.com