For Real Raises ₹3.2 Cr Pre-seed to Build Online Factory Outlet Marketplace
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For Real, an online factory outlet marketplace redefining branded value shopping in India, has raised INR 3.2 crore in a Pre-Seed funding round from Titan Capital. The fresh capital will be utilised to build and scale the company’s technology platform and drive early user adoption.
As India’s fashion and D2C ecosystem moves at fast-fashion speed, with more frequent collections and greater experimentation, inventory creation has evolved far faster than inventory clearance. While merchandising has modernised, liquidation in many cases remains anchored in legacy practices reminiscent of the early 2000s, opaque, fragmented, and often reliant on unorganised channels, highlighting the need for more structured approaches to managing unsold inventory.
Founded by Anurag Sheth and Mohit Sheth, For Real is building a dedicated online factory outlet marketplace that separates liquidation from primary commerce. The platform enables brands to liquidate excess inventory in a predictable and transparent manner, without impacting their core sales channels. For consumers, it offers a discovery-led value shopping experience focused on branded products rather than random discount-led browsing.
“We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, rather than short-term liquidation. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential.” – Titan Capital Spokesperson.
Anurag Sheth, CEO and Co-Founder, For Real, said, “For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels.”
While most e-commerce marketplaces in India are optimised for fresh inventory with predictable replenishment cycles, liquidation inventory behaves very differently. Forcing both inventory types into the same browsing and discovery flows has resulted in cluttered feeds, poor discovery, and friction-heavy experiences for value-first shoppers, given the long-tail nature of off-price inventory with a high number of styles and limited stock per style. For Real is designing its platform with this context in mind, building a purpose-led discovery experience tailored specifically to off-price inventory.
Mohit Sheth, CTO and Co-Founder, For Real, said, “Value shopping in India has been broken for years; cluttered feeds, poor discovery, and experiences that make finding the right product at the right price harder than it should be. At For Real, we’re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey that translates into a superior customer experience”
