Vantara, founded by Anant Ambani, popularly known as Anant Bhai, recently launched an online initiative, the Spirit Animal Filter, aiming to engage younger audiences and raise awareness about wildlife conservation. This innovative online tool aims to blend entertainment with education, inviting users to digitally embody various ‘spirit animals’ while fostering a deeper appreciation for wildlife conservation.

Available on popular social media platforms, the Spirit Animal Filter offers a unique experience which identifies the user’s inner spirit animal amongst lions, elephants, snow leopards, and more to reveal their similar personality traits.

Through this engaging platform, Vantara hopes to spark conversations about the importance of preserving our planet’s diverse fauna.

Through the Spirit Animal Filter, Vantara aims to leverage the power of social media to inspire individuals to join the cause of wildlife preservation. Since its launch, the filter has gained traction, resonating with users across the nation and amplifying the message of conservation.

Celebrities and influencers from the field of entertainment, sports and beyond such as Ranveer Singh, Priyanka Chopra Jonas, Janhvi Kapoor, Aditya Roy Kapur, Arjun Kapoor, Rashmika Mandanna, Rajkummar Rao, Ananya Pandey, Sania Mirza, Athiya Shetty, Manushi Chhillar, Mouni Roy, Irfan Pathan, Raj Shamani, Ranveer Allahbadia, Beyounick and more have all hopped on to the trend to find their spirit animal and spread awareness of Vantara’s foundation.

At the heart of this initiative lies Vantara’s commitment to wildlife welfare and conservation. With a sprawling 3,000-acre sanctuary, Vantara serves as a haven for rescued animals, providing them with the care and support they need to thrive. This sanctuary plays a crucial role in the rehabilitation of abused, injured, and endangered animals, offering them a chance at a new life.