TATA.ev Accelerates Mainstream EV Adoption With New Punch.ev
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In a decisive step towards accelerating EV mainstreaming, TATA.ev, India’s leading provider of zero emission personal mobility solutions, today launched the new avatar of its popular Punch.ev, ushering in the next wave of mass EV adoption in India. Designed to democratize entry level electric mobility, the new Punch.ev brings together everything customers seek in not just their first electric car but also their first household car, by holistically addressing the key barriers limiting EV ownership—affordability, range confidence, charging convenience, and battery assurance; thereby solving the full equation for mainstream EV adoption at scale.
Launched at an attractive introductory price of just ₹ 9.69 lakh (ex-showroom, Mumbai), the new Punch.ev brings EV ownership to near on‑road price parity with ICE offerings in the entry‑level small‑car segment
TATA.ev is also offering the option of BaaS, starting at ₹6.49 lakh with a Battery EMI of ₹2.6 / km*****, enabling an alternative financing option for customers.
Launching the new Punch.ev, Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd., said, “The new Punch.ev, makes electric mobility truly accessible, practical and worry free for every household. With a real-world range of ~355 km, fast charging capability, a lifetime HV battery warranty and a highly accessible price point, it resolves the core concerns that have thus far held customers back from choosing an entry level EV as their primary car. By bringing together everything customers seek in their preferred car for both daily and long-distance travel, the new Punch.ev marks a significant leap forward in the democratization of electric mobility in India.”
