Indian eyewear leader, Opium Eyewear, announces a strategic expansion to meet the surging national demand for premium yet affordable sunglasses that combine style, functionality, and protection. This move reflects a significant shift in consumer preferences towards a more discerning approach to eyewear. Consumers today seek sunglasses that elevate their look while offering superior quality and UV protection, and the brand’s expansion will allow them to cater to this evolving market and empower more individuals to express themselves with confidence.

A Brand Built on Customer Centricity

Opium Eyewear has carved a niche for itself through its unwavering commitment to three core principles:

• Unmatched Customer Service: We prioritize personalized shopping experiences. Our dedicated team offers tailored assistance, ensuring each customer finds the perfect pair to suit their needs and preferences. Additionally, we maintain clear communication channels, facilitate seamless returns and exchanges, and value customer feedback to foster a loyal community.

• Uncompromising Quality: We use only high-grade materials to craft durable and comfortable sunglasses that provide exceptional UV protection for your eyes. Our lenses are hydrophobic, oleophobic, impact resistant, and dust resistant for worry-free wear. We’ve also introduced a line of Blue cut lenses for those who spend extended time on digital devices, and an eco-friendly optical line called Colorfornia, made from recyclable bio acetate.

• Trendsetting Designs: Our design team stays ahead of the curve, crafting sunglasses that cater to a diverse range of fashion sensibilities. Whether you prefer timeless aviators or statement-making wayfarers, we have the perfect pair to elevate your look.

A Legacy of Innovation and Expansion

Founded in 2010, Opium Eyewear has garnered a loyal following for its diverse collection. The brand now boasts a presence in over 1000 opticians, 220 department stores, and over 31 company-owned stores across India. This recent expansion includes 31 new locations in key airports and malls nationwide, making their premium eyewear even more accessible. Notably, four additional airport stores are slated to open in April 2024, including two in the new Lucknow airport’s T3 terminal, one in Srinagar, and one in Pune.

Opium Eyewear has consistently pushed boundaries through strategic collaborations. Past partnerships with fashion icon Anaita Shroff Adajania solidified their place in the fashion world, while current collaborations with Marvel – from Black Panther to Captain America, with a future mega-launch planned – further elevate their brand appeal.

A Reflection of Evolving Consumer Trends

Opium Eyewear recognizes the changing landscape of eyewear in India. Eyewear is no longer just a vision aid; it’s a powerful fashion statement. Consumers are increasingly fashion-conscious, seeking bold colors, unique shapes, and intricate designs. Additionally, there’s a growing focus on eye health, leading to a demand for superior protection against UV rays and blue light.

Embrace Your Individuality with Opium

Opium Eyewear is more than just a brand; it’s a state of mind. We celebrate individuality and empower you to express your unique style. With a diverse range of sunglasses, exceptional customer service, and a commitment to quality and innovation, Opium Eyewear helps you tell your story, one frame at a time.

Look for Opium Eyewear at an airport, department store, or eyewear store near you.

Website: https://www.opiumeyewear.com/

Instagram: https://www.instagram.com/opiumeyewear/