GS1 India has unveiled a first-of-its-kind industry study quantifying the economic impact of poor product data quality in India’s fast-growing e-commerce ecosystem. Titled “Uncovering the Hidden Cost of Poor Product Data in Indian E-Commerce,” the report estimates that inconsistent, incomplete, and inaccurate product information is leading to approximately ₹5,000 crore in annual revenue losses across India’s e-commerce and quick-commerce […]