As India gears up for the annual season of festivities, customers are enthusiastic for festive shopping upswing this year, reveals a study conducted by Ipsos Research Private Limited, commissioned by Amazon India. Among the respondents surveyed, a high 89% expressed their excitement for the upcoming festivities, with 71% indicating their intend to shop online this […]
• One third of consumers reported visiting digital retail platforms every two to three days • Male consumers spent 36% more money than female consumers online in their last online shopping transaction March 27, 2023: The Indian Institute of Management Ahmedabad (IIMA), a premier global management Institute, today launched a survey report titled ‘Digital Retail […]