In the realm of fashion, the term “sustainable” is gaining momentum, yet it often remains overlooked. Sustainable fashion entails producing, reusing, and recycling garments and accessories to minimize our carbon footprint. Thrifting and renting have emerged as popular avenues toward this goal, offering a means to preserve our planet.

Enter Sanktum, an online luxury handbag rental platform founded by Anushi Patel and Rangoli Kute in 2022. Recognizing the rising trend of thrifting and the absence of rental services in India, they seized the opportunity to introduce a sustainable alternative to owning designer handbags.

More than just providing access to luxury handbags, Sanktum aims to challenge rental stigmas and promote a sustainable approach to fashion consumption. By offering designer items for rent, the platform not only reduces environmental impact but also allows customers to indulge in their love for luxury items guilt-free.

Featuring a collection of luxury handbags from renowned designers like Hermes, Louis Vuitton, Dior, Judith Lieber, and Indian designers, Sanktum stands out as a unique offering in India’s fashion landscape. Their user-friendly online platform ensures a seamless rental experience for members.

Addressing the stigma surrounding rentals, Anushi notes that while renting is common in the West, it’s gaining traction in India as well. However, the fashion industry’s production rates have doubled over the past 15 years, leading to increased waste. Anushi passionately discusses the environmental impacts of fast fashion and the need for a shift towards conscious consumption.

As fast fashion brands churn out trends at a rapid pace, luxury brands are embracing a slower approach. Sanktum hopes to contribute to this shift by providing consumers with a sustainable alternative. While the path to sustainability may be complex, the founders remain optimistic about the journey ahead.