Air India and Supari Studios, the brand solutions division of Kulfi Collective, have clinched the prestigious Webby Award for Best Original Music (People’s Voice) in the Advertising, Media & PR category for their Republic Day campaign, marking a triumphant moment for Indian creativity.

Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international awards organisation honouring excellence on the Internet.  This is the third timeKulfi Collective, via its brand solution division Supari Studios, has won at the Webbys; the only Indian network ever to have done so.

“Air India and Supari Studios have set the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “This award is a testament to the skill, ingenuity, and vision of its creators.”

“This recognition from The Webby Awards for Air India’s Republic Day campaign is an absolute honour! Winning three Webbys is an incredible achievement; a testimony to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners,” added Akshat Gupt, Co-Founder and Chief Creative Officer, Kulfi Collective.

For over a decade, Kulfi Collective via Supari Studios has led the way in crafting captivating and scalable content, embedded in Gen-next’s culture, conversations and communities. With an impressive portfolio of 500+ projects garnering over two billion views, the award-winning division from the House of Kulfi Collective continues to redefine tomorrow’s landscape for leading brands worldwide. 

The Republic Day campaign from Air India and Supari Studios celebrated the diversity and beauty of India, blending cinematography, evocative storytelling, stunning classical Indian music, and seamless editing to tell the story of a nation on the rise and a brand on the move without saying a single word beyond ‘India, Oh India’!

Watch the film here: https://youtu.be/10XbmuHmjbc?feature=shared