Timex Group India Ltd, a leader in watchmaking, announces the newest watch collection, UNLTD, under the group’s portfolio. The first launch under Timex Group India, Ltd. is designed using inspiration by the iconic urban fashion brand.

Known as The Original Street Art Brand, UNLTD embraces younger generations by infusing street art, hip-hop culture, skater life and the untamed spirit of the Rhino into their brand, representing a sign of rebellion and disruption, breaking free from the status-quo.

Fusing Timex Group’s expertise in watchmaking and UNLTD’s boundary-pushing take on street art, hip-hop culture and skater life, watch enthusiasts are offered a collection that appreciates cultural diversity and artistic freedom.

“We are thrilled to launch the UNLTD brand in India and bring forth a new wave of style and creativity for our customers,” said, Deepak Chhabra, Managing Director of Timex Group India Ltd. “India has the largest youth population in the world and we see immense growth potential and believe that the fusion of design and streetwear offered by UNLTD will resonate well with the fashion-savvy Indian youth.”

The watch collection starts at 5995/- and goes up to 15995/- featuring 7 exclusive men’s collections across 30 styles and 12 exclusive women’s collections across 47 styles. These bold and edgy designs are exclusively available on Flipkart.