Wishlink Raises $17.5 Mn in Series B Round Led by Vertex Ventures
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Creator commerce platform Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum and Elevation Capital.
The fresh capital will be used to expand its creator and brand network and to strengthen its technology infrastructure across consumer, creator and brand interfaces. It aims to improve shopping experiences for consumers while providing structured monetisation opportunities for creators and measurable outcomes for brands.
Nikhil Marwaha, Partner, Investment at Vertex Ventures Southeast Asia & India, said consumer purchasing patterns are increasingly being influenced by creators, contributing to the fast growth of India’s creator economy. “Wishlink is best suited to capture this market with their technology enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike. We at Vertex Ventures SEA & India are excited to partner with Shaurya and the entire Wishlink team and work towards capturing this massive opportunity,” he added.
Founded in 2022 by Shaurya Gupta, Divyansh Ameta and Chandan Yadav, Wishlink focuses on enabling product discovery through digital creators. The platform connects brands with content creators, allowing consumers to discover and purchase products directly through creator-led recommendations.
“In the last 4 years, we’ve seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content – enabling their audiences to shop better, while adding immense value to brands across their funnel,” Shaurya Gupta, Co-founder, Wishlink, said.
The company currently works with over 40,000 monthly active creators who publish more than 300,000 pieces of content each month. It reports facilitating over 6 million orders and generating more than ₹350 crore in monthly sales for partner brands and e-commerce platforms.
