atulya Launches ‘Kind to Body’ Campaign with New BodyBlends Lotion Range
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atulya, a premium Ayurvedic brand from the house of Khadi Natural, has launched its latest body care range—BodyBlends—under the new “Kind to Body” campaign. The initiative promotes daily self-care with kind, effective, and clean skincare solutions designed for every body, every day.
The campaign celebrates the power of kindness in skincare, introducing three luxurious body lotions made with plant-based oils, butters, and scientifically backed formulations. The BodyBlends range includes:
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- Royal Vanilla with Lactic Acid – A deeply moisturizing lotion with gentle exfoliation properties and a rich, comforting vanilla scent.
- Vitamin C with Alpha Arbutin – A brightening booster that reduces dullness and evens skin tone while protecting against environmental damage.
- Ultra Shea with Vitamin E – A rich, non-greasy formula for deep nourishment, softening dry and flaky skin.
All BodyBlends products are free from sulfates, parabens, and harsh chemicals, ensuring a clean and safe skincare experience. With 95–99% consumer satisfaction, users report improved hydration, texture, and skin glow.
“atulya’s BodyBlends is more than body care—it’s self-care made simple, effective, and kind,” said the company in a statement. “Our products combine nature and science to nurture both body and soul.”
The new collection is available on Amazon, Flipkart, Nykaa, and at www.myatulya.com at an introductory price of ₹499 for 400ml.