Agaamin, a trailblazing startup from Gurgaon, today launched a game-changing solution that brings the internet to every Indian in their native language. With a simple one-time DNS setting change, users can access popular websites. From booking rail tickets to reading news directly in Hindi, Tamil, Bengali, Gurmukhi, Urdu, or 14 other Indian scripts. No new apps, no new browsers, no tech jargon and no English! Just a seamless, language-first internet experience on any device. 

Why OpenSetu Is a Big Deal for Bharat

India’s digital economy is on a meteoric rise, projected to hit $1 trillion by 2030, with vernacular users driving up to $300 billion in e-commerce, fintech, and hyperlocal services, according to the 2023 Google, Temasek, and Bain report. Yet, for 900 million non-English-speaking Indians, 60% of the population, the internet infrastructure remains a linguistic maze. OpenSetu changes that by making the web as multilingual as India itself, empowering users to engage in digital commerce, education, and governance effortlessly.

Key Benefits for Everyday Users:

• Your Language, Your Internet: Type familiar addresses like ‘यूपीआई.गव.भ’ (UPI.gov.in) or ‘रेलटिकट.भ’ (irctc.co.in) in your native script and land on the right page instantly, no wrestling with English spellings or buried language toggles.
• Works on Every Device: Whether you’re on Android, iPhone, Windows, Mac, OpenSetu integrates seamlessly. Change your DNS setting once, and the web speaks your language. A 60-second video guide at opensetu.in/setup makes it foolproof.
• Free and Private Forever: OpenSetu is a zero-cost service that never tracks your searches or data, prioritizing user privacy in a world of increasing digital scrutiny.
• Future-Ready Bharat-ID: Coming soon, OpenSetu’s Bharat-ID will offer users a personalized, multilingual digital identity that doubles as a domain, email ID, UPI handle, and more—unlocking a unified digital experience for every Indian.

How to Get Started in 3 Easy Steps

• Visit opensetu.in/setup on your phone, laptop, or smart device.
• Follow the 60-second video to point your DNS to https://pranam.opensetu.in.
• Type any web address in your native script and surf a truly Bharat-ready internet!

Tapping into India’s Vernacular Boom

India’s startup ecosystem is buzzing, with over 1.8 lakh DPIIT-recognized startups and a 54% funding surge in H1 2025, according to Tracxn. Vernacular-first solutions are at the heart of this growth. OpenSetu is riding this wave, aligning with the 2025 MeitY/ICRIER report’s projection that language-first users will drive 20% of India’s $7 trillion GDP by 2030. By enabling seamless access to digital services in native languages, OpenSetu is poised to empower millions to join India’s digital revolution.

We’re tearing down the linguistic paywall of the internet,” said Sajan Nair, Sthapak of Agaamin Technologies. “For too long, the digital world has been an English-only club. OpenSetu makes the web as diverse and inclusive as India herself, giving every citizen—whether in a metro or a village, a stake in its future. This is Bharat 3.0, a digital India where language is no barrier.

The Bigger Picture

Investors are drawing parallels to the early internet boom, with vernacular-first startups attracting significant funding. OpenSetu’s launch comes at a time when India’s startup ecosystem is poised for exponential growth, with consumer tech, fintech, and healthtech leading the charge. By making the internet accessible to every Indian in their mother tongue, OpenSetu is not just a startup, it’s a cornerstone of India’s journey toward Viksit Bharat@2047.