Khyaal Eyes Tier-2, Tier-3 Expansion Amid Rising Demand for Active Ageing Solutions
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With India’s senior population expected to reach nearly 230 million by 2036[i] , Khyaal, the technology-first platform for people aged 50 and above, is looking to expand its presence across tier-2 and tier-3 cities. The company aims to tap the growing need for organised senior-focused services as awareness around active ageing, independent living and social engagement gains traction beyond major urban centres.
India’s ageing demographic is creating demand for a broader ecosystem of services that goes beyond traditional healthcare and caregiving. As life expectancy increases and family structures evolve, older adults are seeking greater access to opportunities that help them stay physically active, socially connected, mentally engaged and financially and digitally confident. This is also reflected in the Government of India’s policy focus on active and productive ageing through initiatives such as the Atal Vayo Abhyuday Yojana (AVYAY), which promotes senior citizens’ welfare, social participation and the development of an age-friendly ecosystem.
Khyaal is positioning itself to address this emerging need through an integrated platform that brings together services across physical, emotional, cognitive, social, financial and digital well-being. With over 5 million users, the platform combines digital offerings with offline community-led initiatives to help people aged 50 and above access relevant services and remain engaged.
Its offerings include yoga and fitness sessions, brain-training activities, financial and digital literacy programmes, cyber-safety initiatives, competitions and hobby groups. The platform also provides access to services such as e-commerce, health insurance and senior-friendly tours. Its flagship national competition, 50Above50, gives older adults an opportunity to showcase their talent, experience and passions.
The planned expansion into tier-2 and tier-3 markets will focus on taking these offerings to a wider senior population and strengthening access to organised communities and services. Khyaal sees an opportunity in markets where the need for senior-focused solutions is increasing, but access to integrated active ageing platforms remains relatively limited.
Hemanshu Jain, Founder and CEO of Khyaal, said, “At Khyaal, we are focused on building an integrated ecosystem that enables seniors to lead healthier, more independent, and fulfilling lives. The recognition from DBS Foundation will help us build on our existing efforts, strengthen our platform, and extend the reach of our services to more seniors across Tier-2 and Tier-3 cities in India, while also expanding into geographies like Southeast Asia. We look forward to continuing to deepen our impact as we work towards making active ageing more accessible.”
As part of this growth journey, Taisho Ventures, the company behind Khyaal, has received the DBS Foundation Impact Beyond Award, along with SGD 1 million (approximately INR 7.4 crore). The funding will support the company in strengthening its phygital platform, expanding its wellness and engagement initiatives, and extending its reach to underserved seniors in tier-2 and tier-3 cities.
