In an interview with EduKida, Raghwa Gopal, CEO of MSM Unify, discusses the top trends in global higher education and destinations that are both affordable and high-quality for students

1. 1. How did MSM Unify evolve from its inception in 2020 into a global leader in education solutions?

      MSM Unify was born from a deep understanding of the challenges students face when pursuing their dreams of studying abroad. From navigating complex admissions processes to finding the right guidance and programmes, the journey can often feel overwhelming. This platform was created to change that, to make the study-abroad experience simpler, smarter, and more accessible for students everywhere.

      When we launched MSM Unify in 2020, our goal was clear: to leverage the power of AI and technology to connect students with global institutions and provide them with end-to-end support. From programme searches and scholarships to visa assistance and accommodation, we envisioned MSM Unify as a one-stop solution for students, and we are proud to see that vision come to life.

      Today, with partnerships spanning over 1,500 institutions in 21 countries, we continue to innovate and grow. Our advanced AI-powered tools, personalized services, and local support networks are designed to empower students and open doors to opportunities they might not have thought possible. At MSM Unify, we’re not just helping students study abroad, we’re helping them build brighter futures.

   2. What sets MSM Unify apart from other education platforms in India and globally?
      Key features that set MSM Unify apart include:

      1. AI-Powered Matching: The platform uses artificial intelligence to match students with programs based on their qualifications and preferences.
      2. Global Reach: MSM Unify connects students to over 1,500 institutions across 21 countries, offering more than 50,000 programs.
      3. End-to-End Support: The platform helps with everything from scholarships, education loans, visa assistance, to finding accommodation.
      4. In-Country Representation: Amplify your engagement and visibility with our in-country representation services.
      5. Market Entry & Expansion: Step into new markets with confidence.
      6. Digital Marketing Services: Capture attention with our targeted digital marketing strategies, powered by advanced AI tools.
      7. Transnational Education (TNE): Take your programs global with our TNE brokering services.
      8. International Centers of Excellence: Establish your institution as a leader in global education markets.
      9. Online Programs & Student Mobilization: Increase enrollment and drive revenue.
      10. High School Hubs & Edu Tours: Connect with future students through high school hubs and educational tours.
      11. Thought Leadership Events & Conferences: Dynamic events and engaging conferences that set you apart in the academic world.
      12. Curriculum Mapping & Development: Transform and innovate your curriculum with our expert mapping and development services.
      13. Performance & Content Marketing: Drive meaningful engagement.
      14. Sales Development Representative Outsourcing: Expand your outreach cost-effectively with our offshore sales solutions.
      15. Curricular Practical Training: Offer your students practical training opportunities that boost their skills.
      16. Knowledge Process Services (KPS): Streamline and optimize your operations with our specialized knowledge processes.
      17. Business Process Services (BPS): Streamline business operations and optimize workflow through professional business process services.

   3. What are the top trends in global higher education, and how should students prepare for them?
      
      The global higher education landscape is changing at an incredible pace-something I’ve seen firsthand through my years in this field. From technological advancements to shifting demands in the job market, these changes present both exciting opportunities and new challenges for students. Here are a few trends I’ve been observing and how students can prepare for them:

      Integration of Technology in Education
      Technology is no longer just a tool; it’s becoming the backbone of modern education. AI-powered learning platforms, virtual reality classrooms, and hybrid learning models are creating opportunities for education to be more accessible and flexible than ever before. But this also means students need to be tech-savvy to stay ahead.

      Focus on Global Competencies
      The world is more interconnected than ever, and employers are looking for graduates who can adapt to diverse cultures and think globally. International programs and cross-cultural exchanges are becoming key parts of the university experience.

      Rise of Industry-Aligned Programs
      Universities are now working closely with industries to align their programs with real-world needs. STEM fields, data science, and sustainability are leading the way, offering students the skills that are most in demand.

      Emphasis on Lifelong Learning
      In today’s world, learning doesn’t stop after graduation. Skills you learn today might need to be updated in just a few years. Institutions are responding with micro-credentials and short-term programs that make it easier to keep up.

      Increased Importance of Soft Skills
      While technical skills are essential, I’ve noticed a growing emphasis on things like communication, problem-solving, and emotional intelligence. These are the skills that make you stand out in the workplace.

      At the end of the day, the future belongs to those who are flexible, curious, and willing to adapt. The changes in global higher education might feel overwhelming, but they’re also full of opportunities for those who are prepared to embrace them.

   4. With rising education costs, which study abroad destinations do you recommend as both affordable and high-quality for students?
      For students concerned about raising education costs, some countries with affordable yet high- quality for students. Some of the countries are:

      Germany- Tuition-free education at public universities, with a small semester fee.
      Norway- Affordable public universities offering high-quality education and scholarships.
      Poland- Low tuition fees, English programs, and a low cost of living.
      Malaysia- Budget-friendly tuition and living expenses with English-taught courses.
      Hungary- Low tuition fees and affordable living with central European accessibility.
      Taiwan- Cost-effective education with a strong focus on research and innovation.
      South Korea- Scholarships and affordable options in a tech-driven environment.
      Thailand- Low tuition and living costs with a rich cultural experience.
      Mexico- Affordable tuition and living costs with diverse program options.

   5. How do you envision the future of global education, and what role will MSM Unify play in shaping it over the next 5 years?
      The future of global education is evolving rapidly, driven by digital transformation and the need for more accessible, flexible, and personalized learning. Digital and hybrid models will dominate, with advanced tools like AI shaping a new era of education tailored to individual student needs. Education will also prioritize practical skills through internships and industry partnerships, ensuring students are better prepared for the demands of the modern workforce.

      MSM Unify is proud to be at the forefront of this transformation. In the next five years, we aim to expand our reach, enter new markets, and collaborate with even more universities worldwide. By leveraging cutting-edge AI tools and offering a diverse range of programs, we’re committed to connecting students with quality education and helping them navigate future career challenges with confidence.