In a significant move aimed at empowering India’s burgeoning community of digital content creators, Tetr College of Business has launched a full scholarship programme targeting influencers with a follower base of one million or more. The initiative opens doors for these creators to join the college’s 2026 Bachelor’s in Management and Technology cohort—a transformative four-year programme designed to harness the power of influence and convert it into entrepreneurial success.

This scholarship, valued at approximately Rs 2 crore, will cover the complete tuition fee for the selected students. Tetr aims to recognise the modern-day impact of content creators by offering them academic tools and a global learning experience across seven diverse international locations—India, the UAE, Singapore, Ghana, the USA, Argentina, and Europe. Through this initiative, creators who have mastered the art of building large digital audiences will now be given a platform to scale that influence into sustainable businesses.

The programme is designed for digital trendsetters working in areas such as lifestyle, technology, finance, and edutainment. It not only offers them a structured education in management and technology but also places a strong focus on real-world application. Students will be trained in monetisation strategies, product launches, brand building, and global business expansion. Their learning experience will include classes at prestigious institutions such as the Indian Institute of Technology (IIT), the National University of Singapore (NUS), and Cornell University in the USA.

What sets this programme apart is its integration of practical business mentorship with academic learning. Students will be mentored by faculty members from globally acclaimed institutions like Harvard, MIT, and INSEAD. Moreover, industry veterans from major organisations like SoftBank, NASA, and Estée Lauder will offer mentorship sessions and strategic insights. These experts are expected to play a key role in helping students translate their online influence into viable, profit-generating enterprises.

According to Pratham Mittal, the founder of Tetr College of Business, this initiative is a recognition of the immense hustle and creativity that content creators invest in building their platforms. “This scholarship recognises that influence is one of the modern world’s most powerful currencies. We have seen content creators grind, building empires from their bedrooms, fighting algorithms to grow their audiences. The next step is teaching them to convert that influence into real value—products, platforms, companies. This scholarship is our way of saying, let us take that hustle global,” he said.

Eligible applicants must have a verified follower count of one million or more on any platform. Alongside their application, they are required to submit a comprehensive portfolio, authenticated follower metrics, and a statement of purpose detailing their vision as entrepreneurs. The selection process will include an in-depth evaluation of these submissions, followed by interviews to assess the candidates’ potential and ambition. The selected scholars will be notified ahead of the programme’s 2026 commencement.

Tetr’s approach is more than academic; it is experiential. As students travel through vibrant business and cultural hubs—from San Francisco’s innovation-driven tech ecosystem to Milan’s creative epicentres—they will gain exposure to different market environments. This geographic diversity is designed to enhance their understanding of global consumer behaviour, helping them craft content and strategies that resonate with audiences worldwide.

The college’s 2025 cohort saw over 150,000 applications for only around 100 available seats, reflecting Tetr’s growing reputation as a next-generation business school. With an average SAT score of 1475, students in the previous batch chose Tetr over renowned institutions such as Dartmouth, King’s College London, Imperial College London, and the University of Warwick. The inclusion of digital creators in future cohorts marks a deliberate shift in recognising alternative forms of excellence—placing social influence on par with traditional academic and business achievements.

By offering this scholarship, Tetr is redefining the boundaries of business education. It acknowledges that in today’s world, entrepreneurial potential is not limited to boardrooms or business plans—it exists in the digital interactions between creators and their millions of followers. This programme offers a structured path to take that raw digital influence and channel it into building impactful, revenue-generating ventures with global relevance.

For Indian creators eager to evolve from influencers into global entrepreneurs, this scholarship presents not just financial support but a holistic ecosystem of mentorship, global exposure, and business education. In doing so, Tetr College of Business is creating a launchpad for the next generation of digital entrepreneurs, who will be equipped to build companies, launch products, and redefine the role of influence in shaping global commerce.